Makeup shouldn't just be safe for the people who wear it. It should also be safe for animals, the planet and the people who make it.
- Ericka Rodriguez, founder


No scary ingredients.

Our go-to ingredients are nourishing, natural, and 100% safe.

Avocado Butter

Organic Castor Oil

Vitamin E Oil (sunflower derived)

Organic Neem Oil

Organic Coconut Oil*

Organic Avocado Oil

Candelilla Wax

Elderberry Extract

Organic Orange Oil

Organic Grape Seed Oil*

*Swapped for Organic Moringa Oil in lip crayon

No animal testing.

100% vegan + cruelty-free.

Since our ingredients are super natural and safe, there’s no need to test them on animals before going to market. We also only do business with companies or countries whose policies are kind to animals.

No exploitation.

We don’t just say no to harmful ingredients, we say no to harmful manufacturing and business practices.


Axiology packaging is made from recycled trash by a women-run cooperative in Bali, Indonesia.


Palm oil causes massive deforestation and displacement of wildlife; sadly it is used in the manufacturing of most personal care products. Axiology is 100% palm oil free.


Axiology donates to humane societies, the orangutan foundation and animal sanctuaries.

No lies.

Axiology promises 100% transparency.

The beauty industry is still keeping most of us in the dark about what’s safe and how companies source and manufacture their products. Axiology promises 100% transparency because it’s what we would want.

top sellers
Loyalty Loyalty

This delicate dusty rose is a flawless shade of soft pink.

Payoff: Soft Cream; medium pigment with some opacity.

Enduring Enduring

Rooted in burnt-purple this deeper shade of rose has some serious autumn vibes.

Crayon: High payoff, high opacity, semi-matte finish.

The Goodness The Goodness

A frosty pale rose with just the right amount of shimmery goodness.

Payoff: Sheer balm; light wash of color.

Keen Keen

A bold and bright coral with a big splash of tangerine goodness.

Crayon: High payoff, high opacity, semi-matte finish.