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NEW LIP-TO-LID BALMIES

Planet-friendly, wear-anywhere crayons that hydrate like a balm.

lip-to-lid balmies
STRAWBERRY STRAWBERRY
An orangey-red to make sure everyone on Zoom knows where to look.
NUDE PLUM NUDE PLUM
A soft muted rose that takes you from day to night, living room to kitchen.
WATERMELON WATERMELON
Nothing says "I miss human interaction" like this lollipop watermelon shade.
RASPBERRY RASPBERRY
A bold berry to let your cat know it's not still yesterday.
Makeup shouldn't just be safe for the people who wear it. It should also be safe for animals, the planet and the people who make it.
- Ericka Rodriguez, founder
01
No scary ingredients.

Our go-to ingredients are nourishing, natural, and 100% safe.

Avocado Butter

Organic Castor Oil

Vitamin E Oil (sunflower derived)

Organic Neem Oil

Organic Coconut Oil*

Organic Avocado Oil

Candelilla Wax

Elderberry Extract

Organic Orange Oil

Organic Grape Seed Oil*

*Swapped for Organic Moringa Oil in lip crayon

02
No animal testing.

100% vegan + cruelty-free.

Since our ingredients are super natural and safe, there’s no need to test them on animals before going to market. We also only do business with companies or countries whose policies are kind to animals.

03
No exploitation.

We don’t just say no to harmful ingredients, we say no to harmful manufacturing and business practices.

NO SWEAT SHOPS

Axiology packaging is made from recycled trash by a women-run cooperative in Bali, Indonesia.

NO PALM OIL

Palm oil causes massive deforestation and displacement of wildlife; sadly it is used in the manufacturing of most personal care products. Axiology is 100% palm oil free.

NO GREED

Axiology donates to humane societies, the orangutan foundation and animal sanctuaries.

04
No lies.

Axiology promises 100% transparency.

The beauty industry is still keeping most of us in the dark about what’s safe and how companies source and manufacture their products. Axiology promises 100% transparency because it’s what we would want.