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Colors > Neutrals | Pinks | Reds | Oranges | Purples | Browns | Others
Payoffs > Sheer Balm | Soft Cream | Rich Cream | Shimmer
Type > Lipstick | Crayon | Gift Card | Makeup Bag | Sweatshirt
Attitude Attitude

A vibrant and velvety hot pink with slight cool undertones.


Payoff: Soft Cream; medium pigment with some opacity.

BAD BAD

A badass dark plum with smoky grey undertones.


Payoff: Rich cream; high pigment payoff, completely opaque.

Bliss Bliss

This elegant ballet pink with a hint of orange and a touch of sparkle is pure bliss.


Crayon; High payoff, high opacity, semi-matte finish.

Bonafide Bonafide

A bold and beautiful bright honeysuckle pink with fiery, orange tones.


Payoff: Rich cream; high pigment payoff, completely opaque.

Brave Brave

A warm plum berry with a hint of pink undertones.


Payoff: Soft Cream; medium pigment with some opacity.

Clarity Clarity

A very berry shade made up of bold fuchsia and a hint of red.


Payoff: Rich cream; high pigment payoff, completely opaque.

Devotion Devotion

A rich rose gold with a hint of warm copper undertones.


Payoff: Soft Cream; medium pigment with some opacity.

Dimension Dimension

A radiant bronze with deep dimensions of gold sparkly shimmer and warm pink undertones.


Payoff: Soft Cream; medium pigment with some opacity.

Elusive Elusive

A bold burgundy overflowing with rich brown and purple undertones.


Payoff: Rich cream; high pigment payoff, completely opaque.

Enamor Enamor

A vivid fuchsia that wows with bright purple undertones.


Payoff: Rich cream; high pigment payoff, completely opaque.

Enduring Enduring

Rooted in burnt-purple this deeper shade of rose has some serious autumn vibes.


Crayon: High payoff, high opacity, semi-matte finish.

Enlighten Enlighten

Shimmer alert! This cool-toned lavender will hypnotize you with its dreamy silver sheen.


Payoff: Sheer balm; light wash of color.

Ethos Ethos

A taupey plum with chameleon-like powers! This guy changes color in different light and on different skin tones.


Payoff: Sheer balm; light wash of color.

Fortune Fortune

A beautiful bold gold with a sparkling metallic sheen.


Payoff: Sheer balm; light wash of color.

Fundamental Fundamental

Red meets berry and then some pink in this golden shimmered show-stopper.


Payoff: Soft Cream; medium pigment with some opacity.

Gift "Card"

Let them decide which Axiology product is their fave with a gift card. Recipient gets gift in email immediately after purchase.

Identity Identity

A cool bubble gum pink with just the right amount of shimmer.


Payoff: Soft Cream; medium pigment with some opacity.

Infinite Infinite

A classic plum base with a hint of berry pink.


Payoff: Sheer balm; light wash of color.

Instinct Instinct

A pearly metallic nude that emanates all kinds of sandy beach vibes.


Payoff: Soft Cream; medium pigment with some opacity.

Intrigue Intrigue

Toasted cinnamon meets muted rose in this velvety and versatile shade.


Crayon: High payoff, high opacity, semi-matte finish.

Intrinsic Intrinsic

This lavender pink has a dazzling opalescent shine that’s anything but basic.


Payoff: Sheer balm; light wash of color.

Joy Joy

A sophisticated mauve with hints of plum and berry.


Payoff: Rich cream; high pigment payoff, completely opaque.

Keen Keen

A bold and bright coral with a big splash of tangerine goodness.


Crayon: High payoff, high opacity, semi-matte finish.

Loyalty Loyalty

This delicate dusty rose is a flawless shade of soft pink.


Payoff: Soft Cream; medium pigment with some opacity.

Makeup Bag Makeup Bag
100% organic cotton, fair trade makeup bag. Great for makeup, toiletries, accessories, tampons?!
Color: Beige / Coral
Size: H6 x W8.5 inches, 10 oz
Noble Noble

A classy peachy-pink with a moisture-rich finish.


Payoff: Rich cream; high pigment payoff, completely opaque.

Phenomenon Phenomenon

A grayish blue with violet tones that are both hazy and amazing.


Payoff: Sheer balm; light wash of color.

Philosophy Philosophy

An ultra-smooth soft pink with subtle cool tones.


Payoff: Rich cream; high pigment payoff, completely opaque.

Radiance Radiance

A warm pumpkiny copper with just the right amount of gold shimmer.

Payoff: Sheer balm; light wash of color.

Reflection Reflection

This orchid purple is a playful shade with a bright lilac twist.


Payoff: Soft Cream; medium pigment with some opacity.

Serene Serene

This dreamy shade of lavender is smoky with subtle pink undertones.


Payoff: Soft Cream; medium pigment with some opacity.

Spirit Spirit

A moisture-rich nude with pink and warm bronze undertones.


Payoff: Sheer balm; light wash of color.

Strength Strength

A bright cherry red with fiery undertones.


Payoff: Sheer balm; light wash of color.

Sweatshirt Sweatshirt
Super comfy 100% sweatshop-free, cotton / fleece sweatshirt.
Color: Peachy Pink
Size: Unisex
Other sizes to be updated soon.
The Goodness The Goodness

A frosty pale rose with just the right amount of shimmery goodness.


Payoff: Sheer balm; light wash of color.

True True

This deep scarlet is truly the most romantic of reds with its hints of pink and beet.


Payoff: Rich cream; high pigment payoff, completely opaque.

 

Valor Valor

A classic brick red that stays velvety and bold way into the night.


Crayon: High payoff, high opacity, semi-matte finish.

Vibration Vibration

Meet our super moisturizing orange-pink with a slight matte finish.


Crayon: High payoff, high opacity, semi-matte finish.

Worth Worth

Sound the alarm! A flaming red-orange with a surprising pink twist.


Payoff: Rich cream; high pigment payoff, completely opaque.