The product isVegan, clean, and cruelty-free lipstick.
Product DescriptionThese super moisturizing and nourishing lipsticks are clean, vegan and cruelty-free. All lipsticks are made with only 10 ingredients such as kokum butter, avocado, and coconut oil which give these lipsticks and crayons their super silky, buttery texture.
How To UseApply to lips. Swipe once for a light application, swipe twice for bold. Colors are also mixable- try various colors together. A sheer balm is a great layering tool to top a rich cream shade.
PackagingTubes made from 50% post-consumer recycled plastic. Boxes handmade from recycled trash by a women’s cooperative in Bali.
How to DisposeOnce lipstick is used up, drop off 50% post-consumer recycled tube at Terracycle bins for recycling (Credo, Nordstrom, or find a disposal near you here). Dispose of tube if Terracycle is not in your area. Recycle or compost box.
- Synthetic Fragrance Free
- Alcohol Free
- Gluten Free
- Cruelty Free
- Soy Free
IngredientsOrganic Coconut Oil, Organic Castor Oil, Kokum Butter, Candelilla Wax, Organic Avocado Oil, Organic Grape Seed Oil, Vitamin E Oil (derived from sunflower), Organic Orange Oil, Elderberry Extract, Organic Neem Oil. May Contain: Mica, Titanium Dioxide, Tin Oxide, Iron Oxide, Manganese Violet, Synthetic Fluorphlogopite, Silica, Kaolin - Illite (Red Clay)
I absolutely love this color! It’s sheer, which is what the description says, but you can build it up if you want to. I have light-to-medium olive skin with cool undertones, somewhat pigmented lips, so I was afraid this would make them darker, but this color looks beautiful and natural on me! Definitely a your-lips-but-better color. I love the orange scent of the lipstick, and it goes on smooth and feels hydrating. Doesn’t bleed into fine lines. One of my favorite beauty finds in years! Can’t imagine this color looking bad on anybody, especially since my particular skin color is very difficult to find colors for. The only thing I want to mention is that the photos make the lipstick appear more bubblegum pink than it actually is. I would say it’s more of a mauve. And the sparkle is not too much, just the right touch.
I just purchased the Goodness and I have to say it's so pretty! I love the packaging and everything this brand stands for. I took off one star because I do feel the shade is slightly purple/mauve on me and even a little darker than I expected from the picture, I was really wanting that light pink shimmery goodness. I still find it beautiful and it feels amazing on the lips! Thank you Axiology for making beautiful cruelty free & vegan lip products, I look forward to trying more colors!
Beautiful mauvy, frosty pink.
I already own so many Axiology products and I adore them SO much I knew I had to share the magic with friends and family, I can’t wait to gift The Goodness, Ethos and Intrinsic, I just know the women in my life are going to fall in love with the colors, the lasting finish and the brand ethos. Axiology is my favorite makeup brand hands down!
Smooth and very moisturizing texture, easy to apply and comfortable to wear, with a discreet and pleasant scent of agrumes. Attractive packaging. Great composition with no dies, no carmine, and cruelty free. The color “The Goodness” is a pretty sheer frosty pink which suits my light to medium skin tone.