Fundamental Fundamental Fundamental
some other goodies
Loyalty Loyalty
8 reviews

This delicate dusty rose is a flawless shade of soft pink.

Payoff: Soft Cream; medium pigment with some opacity.

Enduring Enduring
8 reviews

Rooted in burnt-purple this deeper shade of rose has some serious autumn vibes.

Crayon: High payoff, high opacity, semi-matte finish.

The Goodness The Goodness
7 reviews

A frosty pale rose with just the right amount of shimmery goodness.

Payoff: Sheer balm; light wash of color.

Keen Keen
1 review

A bold and bright coral with a big splash of tangerine goodness.

Crayon: High payoff, high opacity, semi-matte finish.

Customer Reviews
4.8 Based on 5 Reviews
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Filter Reviews:
Karen J.
United States United States
Fundamental is fun!

A great red! I love it. Warm and vivid color without being too intense.

Arly M.
United States United States


Irene K.
United States United States

Great color texture taste Good to know no toxins

United States United States
Im a fan.

I have found Axiology lipstick to be lovely and versatile. It can be applied to give a subtle, natural, healthy look to your lips or the sophisticated, glam look. It goes on easy, feels so good, and is very forgiving blending flawlessly if you’re like me and use a wee bit from lips for blush and even a touch for eyeshadow. There are 4 different opacity choices depending on the color you choose. I didn’t realize that until I tried their generous samples.

Michele L.
United States United States

This is the perfect lipstick. It has a little sparkle, great moisturizing properties, and excellent color payoff. Even when the lipstick has mostly worn away, a wash of color remains. I wear it literally everyday. I have dark, almost black, hair and very fair skin. This is the perfect Snow White lipstick I have been searching for my whole life. The company’s policies and the product’s ingredients are of course swoon worthy, too. If you’re not sure about the color, get a sample. I did that with like 8 shades (some of which I thought would be more flattering than this one, but I was wrong!). Amazing.