Loyalty Loyalty Loyalty
some other goodies
Loyalty Loyalty
8 reviews

This delicate dusty rose is a flawless shade of soft pink.

Payoff: Soft Cream; medium pigment with some opacity.

Enduring Enduring
8 reviews

Rooted in burnt-purple this deeper shade of rose has some serious autumn vibes.

Crayon: High payoff, high opacity, semi-matte finish.

The Goodness The Goodness
7 reviews

A frosty pale rose with just the right amount of shimmery goodness.

Payoff: Sheer balm; light wash of color.

Keen Keen
1 review

A bold and bright coral with a big splash of tangerine goodness.

Crayon: High payoff, high opacity, semi-matte finish.

Customer Reviews
4.9 Based on 8 Reviews
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United States United States
I recommend this product
Really pretty

This is the absolute best vegan lipstick brand I’ve found. I’m an amateur with lips (and makeup, in general, really). I like a natural look, but wanted something that was more interesting than my usual pinks. I love Loyalty’s purple tint and how buildable the color is. I have a fair, neutral skin tone that is more on the cooler side.

kristen h.
United States United States
I recommend this product
great texture

I really love how smoothly this goes on and my lips dont dry out. I bought “loyalty” which is a soft pink. If you want a more neutral color I recommend “Instinct.” KM

Jan H.
United States United States
Love the Loyalty

These lipsticks and crayons are the best! Rich moisture, creamy, sweet colors. Went back and bought philosophy!

Kristin .
United States United States
Beautiful color

Love this color. I’m a pale complexion. Great compliment to my skin tone. Lipstick is hydrating. Does need to be reapplied every hour or so. Tube is cool. Hasn’t broken yet like previous reviewer.

United States United States
LOVE this Lipstick not the tube it's in...

Everything about the color and the formulation deserves more than 5 stars in my opinion. The major downside is the very poor construction of the lid of the tube. Great concept on pressing the tube case to open but the mechanism broke after opening the lid just a few times. I thought it would've been just this one that I have is faulty, but I have since purchased 3 happened to another one...PLEASE REDESIGN THE CAP AND TUBE!!!


Hi Dotty! Thank you for the lovely and honest review! We hear you and we are launching brand new tubes early 2020! Can't wait for you to see them!