Animals help us give humanity a much needed pep talk in our new year campaign

At Axiology, we like to focus on doing our part to make the world a little better; even if it means healing just a very tiny sliver of the big-world pie. That’s why we’re all about making beauty products that are kind to you and the planet. And why we chose to kick off this year with a campaign that’s all about spreading that kindness.

On January 8th, we launched our #KindToAllKind campaign via our Instagram. A fun project that hopes to give humanity a much needed pep talk (cause you know…#2017).

We wanted to make sure animals could join the cause since they’re the reason we started making all-natural lipsticks. So, to help our furry friends speak up, we warmed them up with some fun winter outfits.

In the process, we got to work with the Barnyard Sanctuary. A magical farm run by Tamala Lester and we got to meet…

Boris. The friendliest pig on the planet!

Red. A super spunky and loveable mini-donkey.

And Duke. A beautifully kind and wise Belgian Draft.

The Barnyard Sanctuary crew works tirelessly to save as many animals as possible from abandonment and neglect, offering them a permanent home when their owners can no longer care for them. It was such a gift to learn from everyone at the sanctuary.  

Thank you Tamala and Barnyard Sanctuary volunteers for all your kindness and hard work.

The world is a better place because of you!

If you’d like to donate to our friends at the Barnyard Sanctuary click here.

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