Axiology values transparency, kindness, and beauty


For Axiology, kindness in action means that our products match the integrity and intentions behind our company’s mission + philosophy. That’s why our lipstick boxes are sourced from Bali, where our founder discovered a woman-owned recycled-paper boutique.

Axiology boxes

After personally witnessing all stages of production, Ericka wanted to support this amazing business that gives local women opportunities and a healthy work environment.

The paper used in our boxes is collected from all over the island—from hotels, offices, and households—and is taken to a small factory. It’s then boiled down to a pulp, dried in the sun, and finally folded and decorated by hand.

The gift inherent in these boxes is that their production helps trash reduction on the island, a growing concern as its population and popularity continue to rise. To learn more visit us here.

ur philosophy axiology

founder of axiology ericka rodriguez

Ericka’s holistic and vegan lifestyle emerged in her early twenties, when she became dedicated to creating raw vegan smoothies and natural beauty recipes. Once she realized that natural compounds were rarely used in her favorite beauty product—lipstick—she decided to get in her kitchen and give it a go.

The result became a labor of love and passion-project, Axiology.

Combining her commitment to fruitarianism and healthier, safer cosmetics, Ericka spent over a year testing ingredients and concocting the perfect formula for Axiology’s lipstick line. Her journey took her all the way from Brooklyn, New York, to Bali, Indonesia to study ingredients and packaging options. Along the way, she crafted a product that serves kind, vivacious women everywhere who want to look glamorous while also giving back.

Originally from California, Ericka lives with her entrepreneur partner in Bend, Oregon. In her spare time, she volunteers at her local shelter and goes mountain biking in Oregon’s wilderness.

our partnerships axiology


Axiology is a proud member of People for the Ethical Treatment of Animals’ (PETA’s) “Beauty Without Bunnies” program. PETA has certified Axiology Beauty as a completely vegan and cruelty-free company. No animal testing was conducted in any phase of our production or formulation; we do not sell Axiology products in countries where animal testing is a mandatory requisite to sell cosmetics; and we use no animal ingredients in our products. We are happy to proclaim our lipsticks are ethically vegan!

PETA and axiology

Orangutan Foundation

Many products today needlessly contain palm oil—the production of which continues to destroy the rainforest and it’s endangered inhabits, including orangutans. Axiology’s products are proudly palm-oil free, and our company is a financial supporter of the Orangutan Foundation International (OFI). The OFI undertakes the lives of Orangutans as their primary responsibility, and are dedicated to rainforest and orangutan conservation.

Orangutan foundation and axiology