Axiology values transparency, kindness, and beauty
OUR ETHICS:
Purity & luxury are the essence of our lip linesAxiology is a cosmetics brand with a bold, brave take on beauty: we believe that kissable lips are sexiest with a vegan, all-natural product—and that nobody needs to sacrifice their values to feel gorgeous.
OUR PRODUCTS:
Succulent for your lips, supportive of the planetAxiology carefully crafts our replenishing formula from a harmonious blend of natural and organic ingredients. The result? Colors that dazzle on every complexion, with a burst of vibrancy that lasts all day.
OUR COMMITMENT:
We’re devoted to animals & the environmentAxiology is committed to supporting organizations that heal the planet and save our wild animals. We donate a percentage of our annual profits to partners like Orangutan Foundation International, PeTA, and other humane societies. Every time you purchase a lipstick, you make a difference!
ABOUT OUR PURPOSEFUL PACKAGING:
For Axiology, kindness in action means that our products match the integrity and intentions behind our company’s mission + philosophy. That’s why our lipstick boxes are sourced from Bali, where our founder discovered a woman-owned recycled-paper boutique.
After personally witnessing all stages of production, Ericka wanted to support this amazing business that gives local women opportunities and a healthy work environment.
The paper used in our boxes is collected from all over the island—from hotels, offices, and households—and is taken to a small factory. It’s then boiled down to a pulp, dried in the sun, and finally folded and decorated by hand.
The gift inherent in these boxes is that their production helps trash reduction on the island, a growing concern as its population and popularity continue to rise. To learn more visit us here.
TRANSPARENCY
We believe in being conscientious about how our products are crafted, and in making an honest effort to source all of our ingredients from nature.
We believe that truth is a vital aspect of integrity, and that words such as “ethically sourced” and “all natural ingredients” are fundamental practices, not convenient marketing language.
We believe that our honesty earns our customers’ trust. We value that trust implicitly.
KINDNESS
We believe in a world where using an everyday luxury like lipstick doesn’t include polluting the planet, hurting its beings, or ingesting harmful chemicals through our skin.
We believe in creating a product from the purest ingredients available—so we can provide a brilliant end-result and support the courageous farmers who produce our raw materials.
We believe that kindness is integrity in action—and we let it guide our business.
BEAUTY
We believe that our customers deserve to feel beautiful while also feeling ethical about their cosmetics choices.
We believe this precious Earth is stunning—and we strive to add to that beauty with conscious actions.
We believe that real beauty is just that: real ingredients, real people, real intentions.
PeTA
Axiology is a proud member of People for the Ethical Treatment of Animals’ (PETA’s) “Beauty Without Bunnies” program. PETA has certified Axiology Beauty as a completely vegan and cruelty-free company. No animal testing was conducted in any phase of our production or formulation; we do not sell Axiology products in countries where animal testing is a mandatory requisite to sell cosmetics; and we use no animal ingredients in our products. We are happy to proclaim our lipsticks are ethically vegan!
Orangutan Foundation
Many products today needlessly contain palm oil—the production of which continues to destroy the rainforest and it’s endangered inhabits, including orangutans. Axiology’s products are proudly palm-oil free, and our company is a financial supporter of the Orangutan Foundation International (OFI). The OFI undertakes the lives of Orangutans as their primary responsibility, and are dedicated to rainforest and orangutan conservation.
