120 BILLION

The beauty industry creates 120 billion units of packaging waste every year. Much of that is plastic that ends up in our landfills and ultimately our oceans. Join us in making the switch to plastic-free beauty!

How It Started

Hey there! I’m Ericka. I’m a capricorn, I probably eat too much tofu and I’m the founder of Axiology. Running a plastic-free, vegan beauty company was never really in my plans, but in 2013 when I learned that all of my makeup had been tested on animals, I decided to start making my own vegan lipsticks in my tiny kitchen by watching youtube videos and checking out DIY books at the library.

From Etsy to Credo

After 2 years of experimenting with ingredients in my kitchen (and annoying my roommate who eventually kicked me out), I launched Axiology on Etsy with 6 shades of the first 10-ingredient lipstick. It was smooth and buttery and more importantly it was fully vegan, cruelty-free, and clean! Our vegan lipstick was a hit and eventually got picked up by retailers around the world including Credo!

100% Plastic-Free

Fast forward a few years when I learned that the beauty industry creates 120 Billion units of packaging waste EVERY SINGLE YEAR and that Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.

Turning Island Trash Into Packaging

All of our boxes, including our Lip-to-Lid Balmies boxes, are made from island trash and are 100% recyclable. Before launching Axiology I lived in Bali and I witnessed the pollution on their streets and beaches. It was then that I decided to partner with an amazing women’s cooperative that turns Bali’s paper trash into beautiful packaging. What’s wonderful about this company is that they provide stable work and fair wages for women in Bali while also removing trash pollution from the island.

BEST SELLERS

Free Dry Shampoo + Lip Balm w/ Purchase
Axiology Balmie Super Fan Pack $ 98
Simplify your beauty routine with multi-use Lip-to-Lid Balmies that work for eyes, lips, and cheeks. These eco-friendly, plastic-free crayons offer the same product amount as a regular lipstick and feature a tubeless application for reduced environmental impact. They are long-lasting and nourishing, crafted with just 9 ethically-sourced ingredients. Balmies offer a matte finish and drier texture, ideal for oily skin or for those who include face oils in their skincare regimen. 🖍️ Plastic-free, multi-use crayons 🥰 Perfect for eyes, lips, and cheeks 💧 Packed with oils, butter, and antioxidants ❤️ 100% vegan, cruelty-free, and palm oil-free 👉 Made with 9 naturally-derived ingredients 🎁 Recyclable box doubles as carrying case
Axiology Full Face Sets $ 65
Everything you need for a full face of color. Each set of multi-sticks is expertly curated by our makeup artists based on skin tone. No more searching for the perfect bronzer/contour, eye shadow, blush, lipstick, and highlighter - you get it all in this one set. Because colors are pre-bundled, we cannot offer substitutions. 
Buy 3 Get 1 Free
Axiology Color Cream Multi-Sticks $ 24
Discover hydrating, rich, buildable color with Color Cream Multi-Sticks. These versatile sticks offer plastic-free, multi-use color for your eyes, lips, and cheeks. Enriched with nourishing coconut and avocado oil, these multi-sticks are crafted from just 10 naturally-derived ingredients, providing deep moisture. These multi-sticks are packaged in compostable materials, perfect for those who prioritize sustainability without compromising on creamy color options. 🌎 Plastic-free, compostable 🥰 Perfect for eyes, lips, and cheeks 💧 Packed with oils, butter, and antioxidants ❤️ 100% vegan, cruelty-free, and palm oil-free 👉 Made with 10 naturally-derived ingredients For a lighter color pigment with a barely there look, check out our Tinted Dew Multi-Sticks.  Get everything you need for a full face of color and save 10% with our Full Face Sets.  
Buy 3 Get 1 Free
Axiology Balmie Singles $ 15
Simplify your beauty routine with multi-use Lip-to-Lid Balmies that work for eyes, lips, and cheeks. These eco-friendly, plastic-free crayons offer the same product amount as a regular lipstick and feature a tubeless application for reduced environmental impact. They are long-lasting and nourishing, crafted with just 9 ethically-sourced ingredients. Balmies offer a matte finish and drier texture, ideal for oily skin or for those who include face oils in their skincare regimen.  🏆 Get all 14 Balmies and save with our Super Fan Pack  🖍️ Plastic-free, multi-use crayons 🥰 Perfect for eyes, lips, and cheeks 💧 Packed with oils, butter, and antioxidants ❤️ 100% vegan, cruelty-free, and palm oil-free 👉 Made with 9 naturally-derived ingredients 🎁 Recyclable box doubles as carrying case 
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