Animals help us give humanity a much needed pep talk in our new year campaign

At Axiology, we like to focus on doing our part to make the world a little better; Read More

Royalty, Prostitutes, Witches & Movie Stars: The History of Red Lipstick

To celebrate the release of our first true red lipstick, we at Axiology Read More

Axiology's Story

To celebrate the launch of Axiology at Sephora, we are revisiting Axiology’s origin story. Read More

How to Find Your Signature Lip Color

We spend years looking for that Holy Grail of lip colors. Read More

Lip Crayon Debut

In our eyes, full lips are always en vogue Read More

Axiology Boxes

When I say Bali, what do you think of first? Maybe beaches. Trash? Read More

Color Mixing

Search the web for eye makeup tutorials and a gulf of content Read More

Lookbook: 90's Fall Color Story

It’s not really a mystery why my teenage niece Read More

5 Runway Looks with Axiology

It would appear that 2016 is the year of the girl gang. Read More

3 Quick, Vegan Treats

Everyone, vegan or not, knows that just about anything can be recreated Read More

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