When I started Axiology, I deeply believed there was a need for a truly ethical beauty brand. One that doesn’t cause harm to humans, animals or the environment—and one that is transparent with its customers. Read more
Let's face it—the holidays often come with lots of stuff. Stuff that eventually ends up in a landfill. But, before you call "bah humbug", hear out these ideas for gifting joyfully and not wastefully. Read more
You’ve heard of fast fashion but, did you know that fast beauty is also a thing? Fast beauty is a growing trend and problem among the beauty industry as it’s negatively affecting our planet. But what exactly is “fast beauty” anyway? Read more
Trying to reduce waste can feel totally overwhelming. But it doesn't have to be. Here are some super simple swaps!
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Beauty fads come and go (may overplucked '90s brows rest in peace), but we're hoping the industry's latest trend is here to stay. Of course, we're talking about buzz-worthy "slow beauty," a multifaceted movement aiming to push the industry in a holistically healthier...
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On its face, "zero waste" sounds like a pretty simple concept… make zero waste. However, it's not quite as simple as that; for as long as homo sapiens have been around, we've been leaving waste b...
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Have you ever tried to make one of your grandma's signature recipes? Chances are that even if you have the recipe and copy it exactly, it never turns out quite like hers. Why? Because Grandma made that recipe a million times and knows what it should look, feel, and smell li...
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Running a business is hard — almost every day my stomach ties into knots, and my mind is constantly spinning with ideas, worries, and anxieties about Axiology (thank you meditation for the reprieve). I became a beauty Read more
Hi! Ericka here, founder of Axiology. I wanted to dedicate a little space on the Internet to introduce you to the wonderful ladies of Axiology. These are some of the most incredible people on the planet, and I couldn’t be more honored to work alongside them everyday.
