Axiology Blog

You’ve heard of fast fashion but, did you know that fast beauty is also a thing? Fast beauty is a growing trend and problem among the beauty industry as it’s negatively affecting our planet. But what exactly is “fast beauty”...

Beauty fads come and go (may overplucked '90s brows rest in peace), but we're hoping the industry's latest trend is here to stay. Of course, we're talking about buzz-worthy "slow beauty," a multifaceted movement aiming to push the industry in...

Same look, same feel, more sustainable than ever. Some say, “if it ain’t broke, don’t fix it,” but we prefer Maya Angelou’s wisdom: When you know better, do better. Which is why we’re introducing a new-and-improved lipstick formula. In reality,...