PFAS in beauty products and the need for supply chain transparency
CLEAN BEAUTY CREDO INGREDIENTS PFAS TAGGED: CLEAN BEAUTY
PFAS and the Need For Supply Chain Transparency

When I started Axiology, I deeply believed there was a need for a truly ethical beauty brand. One that doesn’t cause harm to humans, animals or the environment—and one that is transparent with its customers. Read more

Axiology Beauty Ultimate Low Waste Gift Guide
BALMIES HOLIDAY GIFTS HOLIDAY LIPSTICK LOW WASTE PLASTIC FREE BEAUTY TAGGED: CLEAN BEAUTY ZERO WASTE
The Ultimate Low Waste Gift Guide

Let's face it—the holidays often come with lots of stuff. Stuff that eventually ends up in a landfill. But, before you call "bah humbug", hear out these ideas for gifting joyfully and not wastefully. Read more

FAST BEAUTY AND THE PLANET
ANIMAL WELFARE BALMIES CLEAN BEAUTY FAST BEAUTY PALM OIL RECYCLED PACKAGING TAGGED: CLEAN BEAUTY VEGAN MAKEUP
How Fast Beauty Harms People, Wildlife and Planet

You’ve heard of fast fashion but, did you know that fast beauty is also a thing? Fast beauty is a growing trend and problem among the beauty industry as it’s negatively affecting our planet. But what exactly is “fast beauty” anyway? Read more

Multi Use Zero Waste Balmies Crayons
BALMIES LOW WASTE PLASTIC FREE BEAUTY TAGGED: CLEAN BEAUTY ZERO WASTE
8 Stress Free Ways to Reduce Waste

Trying to reduce waste can feel totally overwhelming. But it doesn't have to be. Here are some super simple swaps!

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What is slow beauty and why is it more important than ever?
CLEAN BEAUTY FAST BEAUTY RECYCLED PACKAGING SLOW BEAUTY TAGGED: CLEAN BEAUTY VEGAN
What Slow Beauty Is and Why It's More Important Than Ever

Beauty fads come and go (may overplucked '90s brows rest in peace), but we're hoping the industry's latest trend is here to stay. Of course, we're talking about buzz-worthy "slow beauty," a multifaceted movement aiming to push the industry in a holistically healthier...

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How Axiology Balmies are Pioneering Sustainability in the Beauty Industry
TAGGED: CLEAN BEAUTY
How Balmies are Pioneering Sustainability in the Beauty Industry

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What does zero waste mean?
SUSTAINABILITY TAGGED: CLEAN BEAUTY
What does "Zero Waste" really mean?

On its face, "zero waste" sounds like a pretty simple concept… make zero waste.  However, it's not quite as simple as that; for as long as homo sapiens have been around, we've been leaving waste b...

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Chloe and Jessyka hand stickering Axiology Balmie Boxes
INSIGHTS SUSTAINABILITY TAGGED: CLEAN BEAUTY
Made by People, Not Machines

Have you ever tried to make one of your grandma's signature recipes? Chances are that even if you have the recipe and copy it exactly, it never turns out quite like hers. Why? Because Grandma made that recipe a million times and knows what it should look, feel, and smell li...

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Original Axiology lipstick boxes with cover-up stickers
TAGGED: CLEAN BEAUTY
Four Lessons from Running A Small Business

Running a business is hard — almost every day my stomach ties into knots, and my mind is constantly spinning with ideas, worries, and anxieties about Axiology (thank you meditation for the reprieve). I became a beauty Read more

Meet the Axiology Beauty team, pictured at Indie Beauty Expo London
TAGGED: CLEAN BEAUTY
Meet The Team

Hi! Ericka here, founder of Axiology. I wanted to dedicate a little space on the Internet to introduce you to the wonderful ladies of Axiology. These are some of the most incredible people on the planet, and I couldn’t be more honored to work alongside them everyday.    Read more

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