Axiology Blog

What does zero waste mean?
On its face, "zero waste" sounds like a pretty simple concept… make zero waste.  However, it's not quite as simple as that; for as long as homo sapiens have been around, we've been leaving waste behind (pottery, tools, other fun...
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Chloe and Jessyka hand stickering Axiology Balmie Boxes
Have you ever tried to make one of your grandma's signature recipes? Chances are that even if you have the recipe and copy it exactly, it never turns out quite like hers. Why? Because Grandma made that recipe a million...
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Original Axiology lipstick boxes with cover-up stickers
Running a business is hard — almost every day my stomach ties into knots, and my mind is constantly spinning with ideas, worries, and anxieties about Axiology (thank you meditation for the reprieve). I became a beauty entrepreneur without really...
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Meet the Axiology Beauty team, pictured at Indie Beauty Expo London
Hi! Ericka here, founder of Axiology. I wanted to dedicate a little space on the Internet to introduce you to the wonderful ladies of Axiology. These are some of the most incredible people on the planet, and I couldn’t be...
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