Axiology Blog
Running a business is hard — almost every day my stomach ties into knots, and my mind is constantly spinning with ideas, worries, and anxieties about Axiology (thank you meditation for the reprieve). I became a beauty entrepreneur without really...
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Hi! Ericka here, founder of Axiology. I wanted to dedicate a little space on the Internet to introduce you to the wonderful ladies of Axiology. These are some of the most incredible people on the planet, and I couldn’t be...
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Y'all! Our Balmies have won not one, but two, awards! We were named Beauty Independent’s 2020 Beacon Awards Sustainability Champion, and we won Byrdie's 2021 Eco Beauty Awards for The Best Affordable Eco Beauty Products (#11, "The One-Swipe Staple"). These awards mean the...
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To celebrate the launch of Axiology in 100 ULTA stores, I wanted to take a moment to reminisce on how we got here. How I started I’ve been dedicated to animal welfare since I can remember. Growing up, I was...
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When browsing labels on cosmetics products, you’re bound to see the same ingredients over and over again. One of them is lanolin. As with squalane, formulators use lanolin in beauty products to supplement the skin’s natural functions — in the...
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