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"When I got into this whole makeup-as-a-career thing I was just trying to solve a personal problem. I couldn’t find a good lipstick that didn’t didn’t harm animals or the planet."

When I tried vegan lipsticks, I was let down. They were super drying and just didn’t deliver the way my other lipsticks did. So, I got to working in my kitchen and two years later I had the 10-Ingredient formula that launched Axiology.

Making super ethical makeup is a lot harder than you’d think but it’s worth the sweat. More and more people are demanding vegan and planet friendly makeup. It’s cool to think we’re playing a part in making over the beauty industry.

— Ericka Rodriguez, Axiology founder