"When I got into this whole makeup-as-a-career thing I was just trying to solve a personal problem. I couldn’t find a good lipstick that didn’t harm me, animals or the planet."

But when I tried vegan or cruelty-free lipsticks, I was let down. They just didn’t deliver the way my mainstream lipsticks did. “Why isn’t there good makeup that doesn’t harm me or animals?” I thought. So, I got to working in my kitchen and that’s how Axiology was born.

Turns out the process is a lot harder than you’d think but it’s totally worth the sweat. It’s cool to see more and more people demand vegan beauty options. Not just for themselves but for the planet. It’s cool to think we’re playing a part in making over the beauty industry.

— Ericka Rodriguez, Axiology founder