Axiology Blog

When I started Axiology, I deeply believed there was a need for a truly ethical beauty brand. One that doesn’t cause harm to humans, animals or the environment—and one that is transparent with its customers. Upholding our ethical standards isn’t...
Continue reading

You’ve heard of fast fashion but, did you know that fast beauty is also a thing? Fast beauty is a growing trend and problem among the beauty industry as it’s negatively affecting our planet. But what exactly is “fast beauty”...
Continue reading

Beauty fads come and go (may overplucked '90s brows rest in peace), but we're hoping the industry's latest trend is here to stay. Of course, we're talking about buzz-worthy "slow beauty," a multifaceted movement aiming to push the industry in...
Continue reading

When browsing labels on cosmetics products, you’re bound to see the same ingredients over and over again. One of them is lanolin. As with squalane, formulators use lanolin in beauty products to supplement the skin’s natural functions — in the...
Continue reading

Summer is in full swing and if you haven’t yet had a sunburn
Continue reading