![Chloe and Jessyka hand stickering Axiology Balmie Boxes](http://axiologybeauty.com/cdn/shop/articles/Chloe-and-Jessyka-stickering-Balmie-boxes_375x.jpg?v=1611687242 375w,//axiologybeauty.com/cdn/shop/articles/Chloe-and-Jessyka-stickering-Balmie-boxes_410x.jpg?v=1611687242 410w,//axiologybeauty.com/cdn/shop/articles/Chloe-and-Jessyka-stickering-Balmie-boxes_520x.jpg?v=1611687242 520w,//axiologybeauty.com/cdn/shop/articles/Chloe-and-Jessyka-stickering-Balmie-boxes_576x.jpg?v=1611687242 576w,//axiologybeauty.com/cdn/shop/articles/Chloe-and-Jessyka-stickering-Balmie-boxes_768x.jpg?v=1611687242 768w,//axiologybeauty.com/cdn/shop/articles/Chloe-and-Jessyka-stickering-Balmie-boxes_992x.jpg?v=1611687242 992w,//axiologybeauty.com/cdn/shop/articles/Chloe-and-Jessyka-stickering-Balmie-boxes_1024x.jpg?v=1611687242 1024w,//axiologybeauty.com/cdn/shop/articles/Chloe-and-Jessyka-stickering-Balmie-boxes_1280x.jpg?v=1611687242 1280w)
Have you ever tried to make one of your grandma's signature recipes? Chances are that even if you have the recipe and copy it exactly, it never turns out quite like hers. Why? Because Grandma made that recipe a million times and knows what it should look, feel, and smell li...
Read more![Ericka Rodriguez celebrating Axiology Beauty's launch at ULTA](http://axiologybeauty.com/cdn/shop/articles/Ericka-at-Ulta-blog_375x.jpg?v=1679072909 375w,//axiologybeauty.com/cdn/shop/articles/Ericka-at-Ulta-blog_410x.jpg?v=1679072909 410w,//axiologybeauty.com/cdn/shop/articles/Ericka-at-Ulta-blog_520x.jpg?v=1679072909 520w,//axiologybeauty.com/cdn/shop/articles/Ericka-at-Ulta-blog_576x.jpg?v=1679072909 576w,//axiologybeauty.com/cdn/shop/articles/Ericka-at-Ulta-blog_768x.jpg?v=1679072909 768w,//axiologybeauty.com/cdn/shop/articles/Ericka-at-Ulta-blog_992x.jpg?v=1679072909 992w,//axiologybeauty.com/cdn/shop/articles/Ericka-at-Ulta-blog_1024x.jpg?v=1679072909 1024w,//axiologybeauty.com/cdn/shop/articles/Ericka-at-Ulta-blog_1280x.jpg?v=1679072909 1280w)
To celebrate the launch of Axiology in 10...
Read more![Diandra Marizet on the role the beauty industry plays in supporting intersectional environmentalism](http://axiologybeauty.com/cdn/shop/articles/Screen_Shot_2020-07-08_at_3.31.17_PM_375x.png?v=1603928176 375w,//axiologybeauty.com/cdn/shop/articles/Screen_Shot_2020-07-08_at_3.31.17_PM_410x.png?v=1603928176 410w,//axiologybeauty.com/cdn/shop/articles/Screen_Shot_2020-07-08_at_3.31.17_PM_520x.png?v=1603928176 520w,//axiologybeauty.com/cdn/shop/articles/Screen_Shot_2020-07-08_at_3.31.17_PM_576x.png?v=1603928176 576w,//axiologybeauty.com/cdn/shop/articles/Screen_Shot_2020-07-08_at_3.31.17_PM_768x.png?v=1603928176 768w,//axiologybeauty.com/cdn/shop/articles/Screen_Shot_2020-07-08_at_3.31.17_PM_992x.png?v=1603928176 992w,//axiologybeauty.com/cdn/shop/articles/Screen_Shot_2020-07-08_at_3.31.17_PM_1024x.png?v=1603928176 1024w,//axiologybeauty.com/cdn/shop/articles/Screen_Shot_2020-07-08_at_3.31.17_PM_1280x.png?v=1603928176 1280w)
Beauty brands have a huge role to play in ensuring that this moment of reflection transcends hashtags and propels beauty consumption into a new set of celebratory values that reflects the beauty of Brown and Black women.
Read more![Royalty, Prostitutes, Witches & Movie Stars: The History of Red Lipstick](http://axiologybeauty.com/cdn/shop/articles/DSC_0315_375x.jpg?v=1604367950 375w,//axiologybeauty.com/cdn/shop/articles/DSC_0315_410x.jpg?v=1604367950 410w,//axiologybeauty.com/cdn/shop/articles/DSC_0315_520x.jpg?v=1604367950 520w,//axiologybeauty.com/cdn/shop/articles/DSC_0315_576x.jpg?v=1604367950 576w,//axiologybeauty.com/cdn/shop/articles/DSC_0315_768x.jpg?v=1604367950 768w,//axiologybeauty.com/cdn/shop/articles/DSC_0315_992x.jpg?v=1604367950 992w,//axiologybeauty.com/cdn/shop/articles/DSC_0315_1024x.jpg?v=1604367950 1024w,//axiologybeauty.com/cdn/shop/articles/DSC_0315_1280x.jpg?v=1604367950 1280w)
To celebrate the release of our first true red lipstick, we at Axiology would like to touch on the history and meaning of red lipstick — considered one of the most powerful symbols of female sexuality and beauty in the Western world.
Read more