Axiology Blog

Have you ever tried to make one of your grandma's signature recipes? Chances are that even if you have the recipe and copy it exactly, it never turns out quite like hers. Why? Because Grandma made that recipe a million times and knows what it should look, feel, and smell li...

To celebrate the launch of Axiology in 10...

Beauty brands have a huge role to play in ensuring that this moment of reflection transcends hashtags and propels beauty consumption into a new set of celebratory values that reflects the beauty of Brown and Black women.

To celebrate the release of our first true red lipstick, we at Axiology would like to touch on the history and meaning of red lipstick — considered one of the most powerful symbols of female sexuality and beauty in the Western world.

The tale of how it all began.