Best Sellers

 A luminous serum made with a select blend of Hawaiian botanicals and enriched with bakuchiol - a plant-derived retinol alternative. Designed to hydrate, smooth, brighten and tighten; this carefully curated blend provides the nutrients needed for a youthful glow. A unique formula that soaks into skin delivering concentrated nutrition, leaving skin radiant and dewy. Aloha Youth Serum's texture is creamy and luminous but not oily.

MALU is the final step in your daily Honua Facial Ritual to keep your skin protected from the sun as well as daily environmental pollutants. MALU marries modern natural protectants with traditional Hawaiian ones and contains all reef-safe ingredients keeping our oceans in mind. Scents of jasmine merge with antioxidant noni and nourishing laukahi for a creamy, luxurious day cream that does not leave a white cast. We use non-nano zinc oxide, which is broad spectrum. A percentage of our proceeds from MALU benefits Sustainable Coastlines Hawaii, a non-profit that educates our community and keeps our oceans clean. Malu pink tops support Breast Cancer Prevention Partners!

Experience cleaner, healthier and radiant skin with the Honua Hawaiian Ritual. The complete set infuses the best of Hawaiian botanicals into skin and soul. Step 1: Pa'akai Cleansing Cream; Cleanser and mask (2oz) Step 2: Hawaiian Beauty Water; Exfoliating liquid toner (2oz) Step 3: Aloha Youth Serum; Skin transforming serum for all skin types (1oz) Step 4: 'Ōlena Oil; Hydrating and skin healing beauty oil (1oz)

Cleansing Hawaiian salt and antioxidant-rich hibiscus combine to create a gentle daily cleanser that will leave your skin feeling soft, smooth and hydrated. Seaweed extract works to strengthen and renew the skin, while accelerating the natural skin repair process.

Līhau is skin tightening, toning and hydrating. It can help fight off breakouts or irritations with its powerful and potent benefits. This exotic scent blend of Hawaiian sandalwood, vetiver, neroli and blue tansy work together to calm your mind and bring mental clarity and peace.

This moisturizer is a rich, nourishing formula designed to brighten and soften, for healthy, more youthful skin. Exotic blue tansy blends with subtle citrus and vetiver for a scent that is ethereal and beloved.

Our traditionally crafted oil is infused by the sun with a unique blend of super plants, including noni, turmeric, kukui nut and kamani oils. This multi-tasking beauty oil gets to the root of skin issues to help hydrate dry skin and soothe rosacea and even acne-prone skin. 'Ōlena Beauty Oil soaks into skin quickly, leaving you with a healthy glow!

Meet this exfoliating glow potion. Papaya enzymes, hibiscus and kō (Hawaiian sugar) work together to gently exfoliate skin, revealing softer, radiant skin. Everyone wants glowing skin and this potion is gentle enough for the most sensitive skin.

The notes of cedarwood, Spanish cypress, and subtle hints of Italian bergamot will send your mind sauntering through a dewy forest bathed in golden, early-morning sunlight.

Featuring subtle notes of pink grapefruit essential oils, our formula is designed to keep you feeling fresh and clean all day long, without any harsh chemicals or overpowering scents. The refreshing aroma is light and simple, perfect for those who prefer a subtle scent. Stay confident and comfortable no matter what your day brings. So why wait? Experience the crispy clean feeling for yourself!

This unisex bestseller has light, elegant notes of spicy bergamot and hints of citrus and lemongrass that will have you daydreaming of a warm summer night on the Italian Riviera.

For those who love to bury their noses into freshly clean laundry, this subtle combination of salty seagrass, jasmine, lemon, and sweet plumeria will remind you of crisp white laundry hanging out to dry and gently blowing in the breeze of a beachside cottage.