All products
Accessories
Best Sellers
Fragrance
Hair Care
Health & Wellness
Lip Care
Makeup
Personal Care
Skin Care
Back to all products
Honua Hawaiian Skincare
Honua Hawaiian Skincare
Aloha Youth Serum
from $ 58
A luminous serum made with a select blend of Hawaiian botanicals and enriched with bakuchiol - a plant-derived retinol alternative. Designed to hydrate, smooth, brighten and tighten; this carefully curated blend provides the nutrients needed for a youthful glow. A unique formula that soaks into skin delivering concentrated nutrition, leaving skin radiant and dewy. Aloha Youth Serum's texture is creamy and luminous but not oily.
Honua Hawaiian Skincare
Hawaiian Beauty Water Resurfacing Toner
from $ 24
Meet this exfoliating glow potion. Papaya enzymes, hibiscus and kō (Hawaiian sugar) work together to gently exfoliate skin, revealing softer, radiant skin. Everyone wants glowing skin and this potion is gentle enough for the most sensitive skin.
Honua Hawaiian Skincare
Hibiscus Beauty Booster
$ 54
Boost your Hydration and Glow Factor with our new hydrating, antioxidant beauty booster. Featuring hibiscus, astaxanthin and hyaluronic acid, this blend protects skin from environmental stress and free radical damage and offers an instant boost coupled with long-term hydration.
Honua Hawaiian Skincare
Līhau Face Mist
from $ 18
Līhau is skin tightening, toning and hydrating. It can help fight off breakouts or irritations with its powerful and potent benefits. This exotic scent blend of Hawaiian sandalwood, vetiver, neroli and blue tansy work together to calm your mind and bring mental clarity and peace.
Honua Hawaiian Skincare
Māhealani - Moonlit Glow Balm
$ 82
This moisturizer is a rich, nourishing formula designed to brighten and soften, for healthy, more youthful skin. Exotic blue tansy blends with subtle citrus and vetiver for a scent that is ethereal and beloved.
Honua Hawaiian Skincare
Malu - Day Cream SPF 30
$ 42
MALU is the final step in your daily Honua Facial Ritual to keep your skin protected from the sun as well as daily environmental pollutants. MALU marries modern natural protectants with traditional Hawaiian ones and contains all reef-safe ingredients keeping our oceans in mind. Scents of jasmine merge with antioxidant noni and nourishing laukahi for a creamy, luxurious day cream that does not leave a white cast. We use non-nano zinc oxide, which is broad spectrum. A percentage of our proceeds from MALU benefits Sustainable Coastlines Hawaii, a non-profit that educates our community and keeps our oceans clean. Malu pink tops support Breast Cancer Prevention Partners!
Honua Hawaiian Skincare
Paʻakai Cleansing Cream
from $ 24
Cleansing Hawaiian salt and antioxidant-rich hibiscus combine to create a gentle daily cleanser that will leave your skin feeling soft, smooth and hydrated. Seaweed extract works to strengthen and renew the skin, while accelerating the natural skin repair process.
Honua Hawaiian Skincare
The Honua Ritual
$ 148
Experience cleaner, healthier and radiant skin with the Honua Hawaiian Ritual. The complete set infuses the best of Hawaiian botanicals into skin and soul. Step 1: Pa'akai Cleansing Cream; Cleanser and mask (2oz) Step 2: Hawaiian Beauty Water; Exfoliating liquid toner (2oz) Step 3: Aloha Youth Serum; Skin transforming serum for all skin types (1oz) Step 4: 'Ōlena Oil; Hydrating and skin healing beauty oil (1oz)
Honua Hawaiian Skincare
The Petal Skin Collection
$ 58
Get Clear, Fresh and Hydrated skin with this 2 step powerhouse duo that transforms skin using Hibiscus petals, AHAs, Hyaluronic Acid and Astaxanthin This limited edition collection includes full size Hibiscus Beauty Booster and Hawaiian Beauty Water - both in 1oz sizes. It also includes a reusable cotton round, currently featuring randomly selected designs from Marley's Monsters.
Honua Hawaiian Skincare
ʻŌlena Beauty Oil
$ 48
Our traditionally crafted oil is infused by the sun with a unique blend of super plants, including noni, turmeric, kukui nut and kamani oils. This multi-tasking beauty oil gets to the root of skin issues to help hydrate dry skin and soothe rosacea and even acne-prone skin. 'Ōlena Beauty Oil soaks into skin quickly, leaving you with a healthy glow!
Why Axiology Went 100% Plastic-Free
The beauty industry creates 120 billion units of packaging waste every single year and Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.
-Ericka Rodriguez Founder & CEO