Aloha Youth Serum Aloha Youth Serum
Honua Hawaiian Skincare Aloha Youth Serum from $ 58
 A luminous serum made with a select blend of Hawaiian botanicals and enriched with bakuchiol - a plant-derived retinol alternative. Designed to hydrate, smooth, brighten and tighten; this carefully curated blend provides the nutrients needed for a youthful glow. A unique formula that soaks into skin delivering concentrated nutrition, leaving skin radiant and dewy. Aloha Youth Serum's texture is creamy and luminous but not oily.
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Hawaiian Beauty Water Resurfacing Toner Hawaiian Beauty Water Resurfacing Toner
Honua Hawaiian Skincare Hawaiian Beauty Water Resurfacing Toner from $ 24
Meet this exfoliating glow potion. Papaya enzymes, hibiscus and kō (Hawaiian sugar) work together to gently exfoliate skin, revealing softer, radiant skin. Everyone wants glowing skin and this potion is gentle enough for the most sensitive skin.
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Hibiscus Beauty Booster
Honua Hawaiian Skincare Hibiscus Beauty Booster $ 54
Boost your Hydration and Glow Factor with our new hydrating, antioxidant beauty booster. Featuring hibiscus, astaxanthin and hyaluronic acid, this blend protects skin from environmental stress and free radical damage and offers an instant boost coupled with long-term hydration. 
Līhau Face Mist
Honua Hawaiian Skincare Līhau Face Mist from $ 18
Līhau is skin tightening, toning and hydrating. It can help fight off breakouts or irritations with its powerful and potent benefits. This exotic scent blend of Hawaiian sandalwood, vetiver, neroli and blue tansy work together to calm your mind and bring mental clarity and peace.
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Māhealani - Moonlit Glow Balm Māhealani - Moonlit Glow Balm
Honua Hawaiian Skincare Māhealani - Moonlit Glow Balm $ 82
This moisturizer is a rich, nourishing formula designed to brighten and soften, for healthy, more youthful skin. Exotic blue tansy blends with subtle citrus and vetiver for a scent that is ethereal and beloved.
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Malu - Day Cream SPF 30 Malu - Day Cream SPF 30
Honua Hawaiian Skincare Malu - Day Cream SPF 30 $ 42
MALU is the final step in your daily Honua Facial Ritual to keep your skin protected from the sun as well as daily environmental pollutants. MALU marries modern natural protectants with traditional Hawaiian ones and contains all reef-safe ingredients keeping our oceans in mind. Scents of jasmine merge with antioxidant noni and nourishing laukahi for a creamy, luxurious day cream that does not leave a white cast. We use non-nano zinc oxide, which is broad spectrum. A percentage of our proceeds from MALU benefits Sustainable Coastlines Hawaii, a non-profit that educates our community and keeps our oceans clean. Malu pink tops support Breast Cancer Prevention Partners!
Paʻakai Cleansing Cream Paʻakai Cleansing Cream
Honua Hawaiian Skincare Paʻakai Cleansing Cream from $ 24
Cleansing Hawaiian salt and antioxidant-rich hibiscus combine to create a gentle daily cleanser that will leave your skin feeling soft, smooth and hydrated. Seaweed extract works to strengthen and renew the skin, while accelerating the natural skin repair process.
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The Honua Ritual The Honua Ritual
Honua Hawaiian Skincare The Honua Ritual $ 148
Experience cleaner, healthier and radiant skin with the Honua Hawaiian Ritual. The complete set infuses the best of Hawaiian botanicals into skin and soul. Step 1: Pa'akai Cleansing Cream; Cleanser and mask (2oz) Step 2: Hawaiian Beauty Water; Exfoliating liquid toner (2oz) Step 3: Aloha Youth Serum; Skin transforming serum for all skin types (1oz) Step 4: 'Ōlena Oil; Hydrating and skin healing beauty oil (1oz)
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The Petal Skin Collection The Petal Skin Collection
Honua Hawaiian Skincare The Petal Skin Collection $ 58
Get Clear, Fresh and Hydrated skin with this 2 step powerhouse duo that transforms skin using Hibiscus petals, AHAs, Hyaluronic Acid and Astaxanthin This limited edition collection includes full size Hibiscus Beauty Booster and Hawaiian Beauty Water - both in 1oz sizes. It also includes a reusable cotton round, currently featuring randomly selected designs from Marley's Monsters.
ʻŌlena Beauty Oil ʻŌlena Beauty Oil
Honua Hawaiian Skincare ʻŌlena Beauty Oil $ 48
Our traditionally crafted oil is infused by the sun with a unique blend of super plants, including noni, turmeric, kukui nut and kamani oils. This multi-tasking beauty oil gets to the root of skin issues to help hydrate dry skin and soothe rosacea and even acne-prone skin. 'Ōlena Beauty Oil soaks into skin quickly, leaving you with a healthy glow!
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Why Axiology Went 100% Plastic-Free

The beauty industry creates 120 billion units of packaging waste every single year and Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.

-Ericka Rodriguez Founder & CEO