Pretty Shady Pretty Shady
Neen Pretty Shady $ 29
Indulge in vibrant, eco-friendly pressed pigment shades that deliver long-lasting color. These high-impact shadows boast a creamy texture that remains flawless all day, without any creasing. Committed to sustainability, they champion mindful consumption, choosing ethically sourced mica and a refillable silicone compact. With rich color saturation and minimal fallout, they can be applied effortlessly using your fingers or a brush.
Pretty Shady Refill Pretty Shady Refill
Neen Pretty Shady Refill $ 24
Indulge in vibrant, eco-friendly pressed pigment shades that deliver long-lasting color. These high-impact shadows boast a creamy texture that remains flawless all day, without any creasing. Committed to sustainability, they champion mindful consumption, choosing ethically sourced mica and a refillable silicone compact. With rich color saturation and minimal fallout, they can be applied effortlessly using your fingers or a brush.
Pretty Shady Trios Pretty Shady Trios
Neen Pretty Shady Trios $ 36
Your favorite color combos, all in one compact. So pigmented you can apply with one swipe. Our luxurious powder formula feels like a cream. Stays in place so you can slay all day. Only ever made with ethically sourced mica. 
Side Eye Liner Side Eye Liner
Neen Side Eye Liner $ 19
Discover the perfect blend of precision and simplicity with our high-pigment pencil. Whether you're creating a sharp cat eye or a smoky look, it glides effortlessly without tugging. Not only is it super pigmented and easily blendable, but it also stays in place without smudging or bleeding. Plus, our pencil comes with an eco-friendly wood barrel, making it a responsible choice for the environment.

Why Axiology Went 100% Plastic-Free

The beauty industry creates 120 billion units of packaging waste every single year and Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.

-Ericka Rodriguez Founder & CEO