Pretty Shady by Neen
Indulge in vibrant, eco-friendly pressed pigment shades that deliver long-lasting color. These high-impact shadows boast a creamy texture that remains flawless all day, without any creasing. Committed to sustainability, they champion mindful consumption, choosing ethically sourced mica and a refillable silicone compact. With rich color saturation and minimal fallout, they can be applied effortlessly using your fingers or a brush.
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Why Axiology Went 100% Plastic-Free
The beauty industry creates 120 billion units of packaging waste every single year and Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.
-Ericka Rodriguez Founder & CEO
