Malu - Day Cream SPF 30

$ 42.00

Malu - Day Cream SPF 30

$ 42.00

Malu, named for its Hawaiian meanings of shade, shelter, protection, and peace, embodies our vision for this luxurious cream.

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Malu - Day Cream SPF 30 by Honua Hawaiian Skincare



MALU is the final step in your daily Honua Facial Ritual to keep your skin protected from the sun as well as daily environmental pollutants. MALU marries modern natural protectants with traditional Hawaiian ones and contains all reef-safe ingredients keeping our oceans in mind. Scents of jasmine merge with antioxidant noni and nourishing laukahi for a creamy, luxurious day cream that does not leave a white cast. We use non-nano zinc oxide, which is broad spectrum. A percentage of our proceeds from MALU benefits Sustainable Coastlines Hawaii, a non-profit that educates our community and keeps our oceans clean. Malu pink tops support Breast Cancer Prevention Partners!

Dispense 1-2 pumps onto clean, hydrated skin. For drier skin, we love using our 'Ōlena Oil then allow it to sink into skin before applying Malu. For more oily skin, you can apply Malu directly after the Aloha Youth Serum for maximum moisture and protection.

Active Ingredients:Zinc Oxide = 12%
Other Ingredients: Aloe Barbadensis Leaf Juice, Arachidyl Alcohol, Arachidyl Glucoside, Avena Sativa (Oat) Bran Extract, Behenyl Alcohol, Bisabolol, Butyloctyl Salicylate, Caprylhydroxamic Acid, Capryloyl Glycerin/Sebacic Acid Copolymer,
Caprylyl Glycol, Citric Acid, Citrus Aurantium Dulcis (Orange) Peel Extract, Copernicia Cerifera (Carnauba) Wax, Diheptyl Succinate, Ethyl Ferulate, Ethyl Macadamiate, Ethylhexyl Olivate, Erythritol, Glycerin, Glyceryl Stearate, Hydrogenated Castor Oil,
Jasminum Officinale (Jasmine) Oil, Morinda Citrifolia (Noni) Fruit Extract, Plantago Major (Plantain) Extract, Polyhydroxystearic Acid, Propanediol, Ricinus Communis (Castor) Seed Oil, Sodium Gluconate, Sodium Hyaluronate, Squalane, Tocopherol, Water, Xanthan Gum

Vegan

Plastic-Free

Cruelty-Free

Handmade in USA

Palm Oil-Free

Zero Waste

Woman-Owned

Vegan

Plastic-Free

Cruelty-Free

Handmade in USA

Palm Oil-Free

Zero Waste

Woman-Owned

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Why Axiology Went 100% Plastic-Free

The beauty industry creates 120 billion units of packaging waste every single year and Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.

-Ericka Rodriguez Founder & CEO