Malu - Day Cream SPF 30 by Honua Hawaiian Skincare
MALU is the final step in your daily Honua Facial Ritual to keep your skin protected from the sun as well as daily environmental pollutants. MALU marries modern natural protectants with traditional Hawaiian ones and contains all reef-safe ingredients keeping our oceans in mind. Scents of jasmine merge with antioxidant noni and nourishing laukahi for a creamy, luxurious day cream that does not leave a white cast. We use non-nano zinc oxide, which is broad spectrum. A percentage of our proceeds from MALU benefits Sustainable Coastlines Hawaii, a non-profit that educates our community and keeps our oceans clean. Malu pink tops support Breast Cancer Prevention Partners!
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Why Axiology Went 100% Plastic-Free
The beauty industry creates 120 billion units of packaging waste every single year and Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.
-Ericka Rodriguez Founder & CEO