
Honua Hawaiian Skincare
Hawaiian Beauty Water Resurfacing Toner
from $ 26
Meet this exfoliating glow potion. Papaya enzymes, hibiscus and kō (Hawaiian sugar) work together to gently exfoliate skin, revealing softer, radiant skin. Everyone wants glowing skin and this potion is gentle enough for the most sensitive skin.

Honua Hawaiian Skincare
ʻŌlena Beauty Oil
$ 48
Our traditionally crafted oil is infused by the sun with a unique blend of super plants, including noni, turmeric, kukui nut and kamani oils. This multi-tasking beauty oil gets to the root of skin issues to help hydrate dry skin and soothe rosacea and even acne-prone skin. 'Ōlena Beauty Oil soaks into skin quickly, leaving you with a healthy glow!

Honua Hawaiian Skincare
Māhealani - Moonlit Glow Balm
$ 82
This moisturizer is a rich, nourishing formula designed to brighten and soften, for healthy, more youthful skin. Exotic blue tansy blends with subtle citrus and vetiver for a scent that is ethereal and beloved.

Honua Hawaiian Skincare
Hibiscus Beauty Booster
$ 48
Boost your Hydration and Glow Factor with our new hydrating, antioxidant beauty booster. Featuring hibiscus, astaxanthin and hyaluronic acid, this blend protects skin from environmental stress and free radical damage and offers an instant boost coupled with long-term hydration.

Honua Hawaiian Skincare
The Petal Skin Collection
$ 58
Get Clear, Fresh and Hydrated skin with this 2 step powerhouse duo that transforms skin using Hibiscus petals, AHAs, Hyaluronic Acid and Astaxanthin This limited edition collection includes full size Hibiscus Beauty Booster and Hawaiian Beauty Water - both in 1oz sizes. It also includes a reusable cotton round, currently featuring randomly selected designs from Marley's Monsters.

Honua Hawaiian Skincare
The Honua Ritual
$ 148
Experience cleaner, healthier and radiant skin with the Honua Hawaiian Ritual. The complete set infuses the best of Hawaiian botanicals into skin and soul. Step 1: Pa'akai Cleansing Cream; Cleanser and mask (2oz) Step 2: Hawaiian Beauty Water; Exfoliating liquid toner (2oz) Step 3: Aloha Youth Serum; Skin transforming serum for all skin types (1oz) Step 4: 'Ōlena Oil; Hydrating and skin healing beauty oil (1oz)

Honua Hawaiian Skincare
Aloha Youth Serum
from $ 58
A luminous serum made with a select blend of Hawaiian botanicals and enriched with bakuchiol - a plant-derived retinol alternative. Designed to hydrate, smooth, brighten and tighten; this carefully curated blend provides the nutrients needed for a youthful glow. A unique formula that soaks into skin delivering concentrated nutrition, leaving skin radiant and dewy. Aloha Youth Serum's texture is creamy and luminous but not oily.

Ascention Beauty
Ascent To Prosperity With Green Aventurine
from $ 13
Prepare to elevate your abundance mindset with Ascent to Prosperity, where each spray envelops you in luxury and sophistication. Crafted with precision by world-class perfumers, this elixir embodies abundance consciousness. At its core, Green Aventurine, known as "the stone of personal growth," dissolves scarcity and fosters openness to prosperity, promoting personal development and abundance in all forms. Immerse yourself in the opulent aromas of grounding sandalwood, patchouli, and vetiver, blending with high vibrational white freesia jasmine and freshly cracked coconut water to invite abundance into every facet of your life.
Fragrance Notes: Cedarwood, Patchouli, Italian Bergamot, Coconut Water, Vetiver, Jasmine

Ascention Beauty
Ascent To Inspire With Amazonite Astral Elixir
from $ 13
Prepare for an invigorating journey with Ascent to Inspire, where each application beckons you to explore the extraordinary depths of your creativity. Crafted with ethereal aromatherapy ingredients and loving light codes, each bottle embodies meticulous craftsmanship and enlightenment. At its heart lies the captivating Amazonite applicator, revered for its mystical properties that enhance communication, foster creativity, and inspire self-expression. Feel its empowering touch as it ignites your inner brilliance and guides you on your spiritual path. Immerse yourself in the irresistible aroma, transporting you to realms of creativity and empowerment, evoking the rejuvenating embrace of Caribbean waters. Ascent to Inspire embodies the essence of Poseidon and Amphitrite, empowering you to embrace your inner creator and channel boundless creative energy. Feel spiritually uplifted and deeply connected to your inner brilliance with every breath.
Top: Cardamom, Petitgrain, Bergamot
Mid: Coconut Flower, Incense, Frangipani, Sea Salt
Dry: Vanilla, Sandalwood, Palo Santo, Skin Musk, Tonka Bean

Ascention Beauty
Ascent To Courage With Citrine
from $ 13
Embrace your inner strength with Ascent to Courage, where each spray is a bold declaration of self-belief and abundance. Crafted by world-class perfumers, this elixir blends invigorating aromatherapy with the radiant energy of authentic Citrine, known for unleashing joy, courage, and prosperity. Immerse yourself in its invigorating scent, where Italian bergamot, mandarin, fig, and smoky cedarwood inspire resilience and confidence. Ascent to Courage empowers you to face challenges with determination and manifest your desires fearlessly, a daily reminder of your inner strength and the pursuit of abundance.
Fragrance Notes: Smoky Cedarwood, Fig, Vetiver, Jasmine, Mandarin, Palo Santo, Olibanum/Frankincense, Sicilian Bergamot

Ascention Beauty
Ascent To Detox With Smoky Quartz
from $ 13
Envelop yourself in this refined scent, woven from therapeutic ingredients like sandalwood, palo santo, cedarwood, and musk, chosen for their cleansing and purifying abilities. Crafted with precision by world-class perfumers and infused with ethically-sourced Smoky Quartz, each bottle embodies spiritual alignment and meticulous craftsmanship. Smoky Quartz, renowned for neutralizing toxic energy and enhancing mental clarity, empowers you to cleanse and purify your energy field, fostering emotional calmness and alleviating stress. Experience the harmonious blend of these aromatherapy ingredients as Ascent to Detox invites healing and positivity into your life, guiding you towards inner alignment, balance, and a sense of well-being.
Fragrance Notes: Cedarwood, Musk, Sandalwood, Palo Santo

Marley's Monsters
Cloth Wipes: Color Mixes
from $ 20
Try our 100% cotton flannel Cloth Wipes for an eco-friendly switch you can feel good about. Each single-ply Cloth Wipe can be used as baby wipes with water or your favorite DIY solution, as face wipes, Washcloths, or toilet paper. They are great to have around for any application and a perfect gift for the expecting mama.
Each Cloth Wipe is approximately 7"x 8"
100% cotton flannel - single ply
Edges are sewn for durability and to prevent fraying
CARE + WASHING: Machine wash warm with like colors, dry in dryer. Wipes are not pre-washed, so expect some shrinkage.
Handmade by Marley's Monsters in Eugene, Oregon.

Rebrand Skincare
Super Oil 2X Refill
$ 48
An all-star blend of organic plant and seed oils, designed to moisturize skin and hair. Use your refill to fill up your clean glass bottle 2-ish times.

Rebrand Skincare
Dream Cleanser 2X Refill
$ 38
The milky gel cleanser of your dreams. Gently cleanse and remove makeup without stripping sensitive skin. Use your refill to fill up your clean glass bottle 2-ish times.

Rebrand Skincare
Power Serum 2X Refill
$ 48
The ultimate brightening serum. Powered by pomegranate enzymes and Vitamin C for smoother, more radiant skin. Use your refill to fill up your clean glass bottle 2-ish times.

Why Axiology Went 100% Plastic-Free
The beauty industry creates 120 billion units of packaging waste every single year and Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.
-Ericka Rodriguez Founder & CEO