Malu - Day Cream SPF 30
Honua Hawaiian Skincare Malu - Day Cream SPF 30 $ 42
MALU is the final step in your daily Honua Facial Ritual to keep your skin protected from the sun as well as daily environmental pollutants. MALU marries modern natural protectants with traditional Hawaiian ones and contains all reef-safe ingredients keeping our oceans in mind. Scents of jasmine merge with antioxidant noni and nourishing laukahi for a creamy, luxurious day cream that does not leave a white cast. We use non-nano zinc oxide, which is broad spectrum. A percentage of our proceeds from MALU benefits Sustainable Coastlines Hawaii, a non-profit that educates our community and keeps our oceans clean. Malu pink tops support Breast Cancer Prevention Partners!
Mascara / Balmie Trio Bundle (Elate x Axiology)
Axiology Mascara / Balmie Trio Bundle (Elate x Axiology) $ 55
Better Bundle was created to help you simplify your beauty routine in the most sustainable way possible. This collab includes Elate's refillable Essential Mascara in Black and our Multi-Use Balmie Trio in Cotton Candy Skies. Essential Mascara is sustainably packaged in a recyclable glass tube and is formulated with antioxidant-packed ingredients for longer, stronger lashes. The clean vegan formula is sweat and water resistant, ideal for sensitive eyes. Our Multi-Use Balmies are award-winning for their sustainability efforts (no plastic at all) and are formulated using naturally-derived and organic ingredients for a skin-loving color payoff. Cotton Candy Skies features soft, rosy everyday nudes in the shades Sorbet and Rosé along with a Champagne Highlighter Balmie. Versatile for eyes, lips, and cheeks, these Balmies allow you to draw on your face and blend seamlessly with fingers or a brush. Together, these products make for the ultimate minimalist makeup bag- like seriously, Balmies and mascara are all you need for a complete look.
Mesh Laundry Bag & Facial Rounds Set
Marley's Monsters Mesh Laundry Bag & Facial Rounds Set from $ 28
Make the sustainable switch to reusable Facial Rounds and bid farewell to single-use cotton balls! Each pack of 20 rounds can replace over 1,000 cotton balls, offering a long-lasting solution to your beauty routine. Utilize the included Mesh Laundry Bag to conveniently wash and dry your rounds, ensuring a seamless and eco-friendly process. Each Facial Round, crafted from 2 layers of 100% cotton flannel with assorted patterns, measures approximately 3" in diameter and is designed for durability and enhanced absorbency with each wash. The accompanying Mesh Laundry Bag, measuring 8.5" x 9.5", features a convenient cord and toggle closure system, allowing water and dryer heat to pass through while keeping your items secure during washing.
Multi-Stick Bundles
Axiology Multi-Stick Bundles $ 74
🖍️ Three plastic-free, color cream multi-sticks 🥰 Perfect for eyes, lips, and cheeks 💧 Packed with oils, butter, and antioxidants ❤️ 100% vegan, cruelty-free, and palm oil-free 👉 Made with 10 naturally-derived ingredients Because colors are pre-bundled, we cannot offer substitutions. 
NEW Scent Soulmate Sampler
Ascention Beauty NEW Scent Soulmate Sampler $ 29
Discover your perfect fragrance with our Scent Soulmate Sampler, featuring four original scents: Ascent to Peace, Courage, Prosperity, and Detox. Each fragrance is designed to elevate your senses and accompany your journey to inner harmony. The sampler comes in a chic, vegan leather pouch, perfect for travel, with refillable, eco-friendly vials. Explore and find the scent that resonates with you, combining sustainability with sophistication, and let each fragrance guide you on a path of self-discovery and well-being.
NOVA JELLY SERUM BAR REFILL
DEW MIGHTY NOVA JELLY SERUM BAR REFILL $ 78
What if you could have all the illuminating benefits of retinol without the drawbacks? Meet NOVA. Dual action phytoextracts, Bakuchiol and Bidens Pilosa, promote healthy rejuvenation, improve elasticity, and rebalance oiliness without sensitivities. We integrate phytoceramides and squalane into our amino acid matrix, creating a reservoir of moisturization, to reduce dryness and dull appearance. Pomegranate seed oil nourishes and imparts antioxidants for a youthful glow that is out-of-this-world. Keep the immortal glow going day or night. • Two Month Supply = 120 Facial Uses 2x Daily • Applied Day or Night • For All Skin Types • NT/WT 10.0g • Patent Pending ***No permanent container included in this purchase.
NOVA JELLY SERUM BAR STARTER KIT
DEW MIGHTY NOVA JELLY SERUM BAR STARTER KIT $ 88
What if you could have all the illuminating benefits of retinol without the drawbacks? Meet NOVA. Dual action phytoextracts, Bakuchiol and Bidens Pilosa, promote healthy rejuvenation, improve elasticity, and rebalance oiliness without sensitivities. We doubled the retinol mimicking actives to quickly target fine lines and wrinkles without causing sensitivities. We integrate phytoceramides and squalane into our amino acid matrix, to create a protective reservoir of moisturization, preventing flaking and dullness. Pomegranate seed oil nourishes and imparts antioxidants for a youthful glow that is out-of-this-world. Keep the immortal glow going day or night. KICKSTART YOUR REFILL ROUTINE: Contains a permanent metal container and a NOVA (Renew + Revitalize) Jelly Serum Bar NT/WT 10.0g • Two Month Supply = 120 Facial Uses 2x Daily • Applied Day or Night • For All Skin Types • Patent Pending
OASIS PROTECTION SERUM BAR REFILL
DEW MIGHTY OASIS PROTECTION SERUM BAR REFILL $ 109
OASIS is the skin’s sanctuary from the elements. This mega body block easily coats the skin locking in all day moisture. Swipe to apply a shield of barrier enhancing actives for combatting dryness, chafing, stretch marks, and chapped roughness. Phytoceramides attract and bind deep hydration while rice bran and olive squalane create an invisible layer for use in all climates. Powerful antioxidants of Shikon, Buriti, and Manuka, repel external aggressors to make outdoor adventures and travel your best skin days. Extreme weather approved. • Two Month Supply = Medium Areas of Body 1x Daily • Similar to 12oz Bottled Products • For All Skin Types • NT/WT 50.0g • Patent Pending ***No permanent container included in this purchase.
OASIS PROTECTION SERUM BAR STARTER KIT
DEW MIGHTY OASIS PROTECTION SERUM BAR STARTER KIT $ 130
OASIS is the skin’s sanctuary from the elements. This mega body block easily coats the skin locking in all day moisture. Swipe to apply a shield of barrier enhancing actives for combatting dryness, chafing, stretch marks, and chapped roughness. Phytoceramides attract and bind deep hydration while rice bran and olive squalane create an invisible layer for use in all climates. Powerful antioxidants of Shikon, Buriti, and Manuka, repel external aggressors to make outdoor adventures and travel your best skin days. Extreme weather approved. KICKSTART YOUR REFILL ROUTINE: Contains a permanent metal container and an OASIS (Shield+ Restore) Epidermal Armor Block NT/WT 50.0g • Two Month Supply = Medium Areas of Body 1x Daily • Similar to 12oz Bottled Products • Patent Pending
Paʻakai Cleansing Cream
Honua Hawaiian Skincare Paʻakai Cleansing Cream from $ 24
Cleansing Hawaiian salt and antioxidant-rich hibiscus combine to create a gentle daily cleanser that will leave your skin feeling soft, smooth and hydrated. Seaweed extract works to strengthen and renew the skin, while accelerating the natural skin repair process.
Power Serum
Rebrand Skincare Power Serum $ 32
The ultimate brightening serum. Powered by pomegranate enzymes and Vitamin C for smoother, more radiant skin. Keep your packaging and refill indefinitely. When you're done, clean glass bottle is recyclable. Dropper can be taken apart - glass pipette is recyclable, bulb should be thrown away.
Power Serum 2X Refill
Rebrand Skincare Power Serum 2X Refill $ 48
The ultimate brightening serum. Powered by pomegranate enzymes and Vitamin C for smoother, more radiant skin. Use your refill to fill up your clean glass bottle 2-ish times.  
Precious Oils Active Infusion
Activist Skincare Precious Oils Active Infusion from $ 57
This blissfully silky face oil is light and nourishing, with actives and botanicals to moisturize and protect all skin types. Absorbs quickly with a dewy finish. Benefits all skin types, including oily and acne-prone. Subtle cucumber aroma; no fragrances/essential oils.
Precious Oils Active Infusion refill
Activist Skincare Precious Oils Active Infusion refill $ 57
This blissfully silky face oil is light and nourishing, with actives and botanicals to moisturize and protect all skin types. Absorbs quickly with a dewy finish. Benefits all skin types, including oily and acne-prone. Subtle cucumber aroma; no fragrances/essential oils.
Pretty Shady
Neen Pretty Shady $ 29
Indulge in vibrant, eco-friendly pressed pigment shades that deliver long-lasting color. These high-impact shadows boast a creamy texture that remains flawless all day, without any creasing. Committed to sustainability, they champion mindful consumption, choosing ethically sourced mica and a refillable silicone compact. With rich color saturation and minimal fallout, they can be applied effortlessly using your fingers or a brush.

Why Axiology Went 100% Plastic-Free

The beauty industry creates 120 billion units of packaging waste every single year and Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.

-Ericka Rodriguez Founder & CEO