BRIGHT SHINY MORNING
Paper Cosmetics BRIGHT SHINY MORNING $ 16
Featuring subtle notes of pink grapefruit essential oils, our formula is designed to keep you feeling fresh and clean all day long, without any harsh chemicals or overpowering scents. The refreshing aroma is light and simple, perfect for those who prefer a subtle scent. Stay confident and comfortable no matter what your day brings. So why wait? Experience the crispy clean feeling for yourself!
Malu - Day Cream SPF 30
Honua Hawaiian Skincare Malu - Day Cream SPF 30 $ 42
MALU is the final step in your daily Honua Facial Ritual to keep your skin protected from the sun as well as daily environmental pollutants. MALU marries modern natural protectants with traditional Hawaiian ones and contains all reef-safe ingredients keeping our oceans in mind. Scents of jasmine merge with antioxidant noni and nourishing laukahi for a creamy, luxurious day cream that does not leave a white cast. We use non-nano zinc oxide, which is broad spectrum. A percentage of our proceeds from MALU benefits Sustainable Coastlines Hawaii, a non-profit that educates our community and keeps our oceans clean. Malu pink tops support Breast Cancer Prevention Partners!
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Ascent to Love With Rose Quartz Astral Elixir
Ascention Beauty Ascent to Love With Rose Quartz Astral Elixir from $ 35
Immerse yourself in the enchanting aroma of Ascent to Love, crafted with clean, vegan ingredients like raspberry, rose, and jasmine for an irresistible allure. Enhanced by a soothing Rose Quartz applicator, it promotes self-love, empowerment, and a luxurious sensory experience reminiscent of romantic evenings and sweet indulgence. Feel confident, flirty, and undeniably attractive with every application, embracing the essence of Aphrodite herself and affirming your worthiness with each ritual. Top: Pink Pepper, Red Currant, Crisp Quince Mid: Coconut, Rose Nectar, Pink Peony, Jasmine Sambac, Lavender Dry: Benzoin, White Cedar, Amber Musk, Vetiver Bourbon, Vanilla Bean 
Ascent To Peace With Amethyst
Ascention Beauty Ascent To Peace With Amethyst $ 98
Crafted by world-class perfumers with meticulous attention to detail, this fragrance embodies tranquility and rejuvenation. At its core is ethically-sourced Amethyst, known for its protective and intuitive properties, fostering inner clarity and serenity. Embrace the tranquil aroma that seamlessly blends bergamot, neroli, lavender, and lotus flower, enhanced by vetiver's grounding presence. Ascent to Peace invites you to reconnect with your inner self, empowering you to navigate life's challenges with grace and ease. Fragrance Notes: Neroli, Lavender, Orange Blossom, Vetiver, Jasmine, Palo Santo, Orange Blossom, Sicilian Bergamot
Deodorant Cream - Lavender
Meow Meow Tweet Deodorant Cream - Lavender from $ 6
Our natural deodorant cream will leave you smelling fresh all day. Baking soda and potent essential oils combat bacteria responsible for underarm odor, while nourishing plant oils and butters soothe and condition the underarm skin. The scent is a sweet floral and the texture is creamy cake frosting. We are transitioning to new metal packaging, but we will be using up all glass first. All deodorant being shipped out is freshly made even if the packaging varies.
Day & Night Cream
Rebrand Skincare Day & Night Cream $ 35
Your go-to moisturizer for day, night, or anytime really. A medium-weight cream, featuring hyaluronic acid and phytosterols to lock in hydration. Keep your packaging and refill indefinitely. When you're done, clean glass jar and aluminum cap are recyclable separately.
Pretty Shady Refill
Neen Pretty Shady Refill $ 24
Indulge in vibrant, eco-friendly pressed pigment shades that deliver long-lasting color. These high-impact shadows boast a creamy texture that remains flawless all day, without any creasing. Committed to sustainability, they champion mindful consumption, choosing ethically sourced mica and a refillable silicone compact. With rich color saturation and minimal fallout, they can be applied effortlessly using your fingers or a brush.
Conditioner Bar & After Swim Detangler - Rose & Matcha Tea
dip Conditioner Bar & After Swim Detangler - Rose & Matcha Tea $ 32
This conditioner bar is a game-changer, delivering soft, shiny, and damage-reducing results while saving you money and reducing plastic waste. It's suitable for all hair types, from beachy waves to tight curls, and is specially formulated to detangle, protect post-swim or surf hair, and help with air-drying or heat styling, all while improving hair health with each use thanks to its plant-based ingredients like Prickly Pear, Plum, Karanja Seed Oil, and Amla Seed Oil.
Refill Pods - Zero Waste Dew Bomb Glowy Hydra-milk
Izzy Zero Waste Beauty Refill Pods - Zero Waste Dew Bomb Glowy Hydra-milk $ 42
Moisturize, balance, and enhance your natural glow with Izzy's Dew Bomb Glowy Hydrating Milk. Formulated from a concentrated dose of triple-layer hyaluronic acid, calming geranium, and nourishing argan oil, this moisturizing face serum visibly diminishes inflammation, irritation, and breakouts. Izzy's Dew Bomb arrives in a water-soluble pod that dissolves completely in water to form a moisturizing milk.
NOVA JELLY SERUM BAR REFILL
DEW MIGHTY NOVA JELLY SERUM BAR REFILL $ 78
What if you could have all the illuminating benefits of retinol without the drawbacks? Meet NOVA. Dual action phytoextracts, Bakuchiol and Bidens Pilosa, promote healthy rejuvenation, improve elasticity, and rebalance oiliness without sensitivities. We integrate phytoceramides and squalane into our amino acid matrix, creating a reservoir of moisturization, to reduce dryness and dull appearance. Pomegranate seed oil nourishes and imparts antioxidants for a youthful glow that is out-of-this-world. Keep the immortal glow going day or night. • Two Month Supply = 120 Facial Uses 2x Daily • Applied Day or Night • For All Skin Types • NT/WT 10.0g • Patent Pending ***No permanent container included in this purchase.
NOVA JELLY SERUM BAR STARTER KIT
DEW MIGHTY NOVA JELLY SERUM BAR STARTER KIT $ 88
What if you could have all the illuminating benefits of retinol without the drawbacks? Meet NOVA. Dual action phytoextracts, Bakuchiol and Bidens Pilosa, promote healthy rejuvenation, improve elasticity, and rebalance oiliness without sensitivities. We doubled the retinol mimicking actives to quickly target fine lines and wrinkles without causing sensitivities. We integrate phytoceramides and squalane into our amino acid matrix, to create a protective reservoir of moisturization, preventing flaking and dullness. Pomegranate seed oil nourishes and imparts antioxidants for a youthful glow that is out-of-this-world. Keep the immortal glow going day or night. KICKSTART YOUR REFILL ROUTINE: Contains a permanent metal container and a NOVA (Renew + Revitalize) Jelly Serum Bar NT/WT 10.0g • Two Month Supply = 120 Facial Uses 2x Daily • Applied Day or Night • For All Skin Types • Patent Pending
Shampoo
Captain Blankenship Shampoo from $ 12
Immerse your senses in subtle citrus and gently cleanse your hair with organic seaweed extracts that provide essential nutrients, minerals, and amino acids. Our earth-friendly formula ensures your hair is cleansed and nourished without stripping, as plant-based surfactants deeply moisturize and soothe the scalp. Organic aloe vera adds hydration and reveals your hair's natural radiance, while the fresh citrus scent from organic lemongrass and lime essential oils lingers to uplift your spirits. Our Shampoo with Aloe & Seaweed is the perfect daily partner for all hair types, including color-treated, thick, curly, dry, oily, or fine, leaving your hair soft, shiny, and full of life.
Sea to Skin Cleansing Gel
Activist Skincare Sea to Skin Cleansing Gel from $ 37
This soft, sumptuous cleanser gently removes makeup and impurities, leaving skin soft and dewy while delighting your senses.  Ocean-inspired, naturally-derived scent. 100% natural color from blue spirulina. Cleans without stripping — no uncomfortable tight feeling.
Washcloths: Cotton Chenille
Marley's Monsters Washcloths: Cotton Chenille $ 20
Indulge in luxury with this 4-pack of Washcloths, crafted from soft and plush cotton chenille fabric. Available in various colors, these natural material washcloths feature a textured side and an ultra-fluffy reverse, offering versatility and comfort. Larger than our Bamboo Washcloths, each washcloth measures approximately 10"x10", providing ample coverage. Handmade with care in Eugene, Oregon by Marley's Monsters.
Deodorant Cream - Unscented (Baking Soda Free)
Meow Meow Tweet Deodorant Cream - Unscented (Baking Soda Free) from $ 6
We've created a baking soda free deodorant cream that is as gentle as it is effective. Nourishing plant oils and butters soothe and condition the underarm skin. This formula is essential oil free. The scent is a slightly coconutey and the texture is creamy cake frosting. We are transitioning to new metal packaging, but we will be using up all glass first. All deodorant being shipped out is freshly made even if the packaging varies.

Why Axiology Went 100% Plastic-Free

The beauty industry creates 120 billion units of packaging waste every single year and Axiology was part of the problem. Yes our lipsticks were ethically sourced, cruelty-free, vegan, and the tubes were made from 50% post-consumer recycled plastic, but it was still waste that would eventually end up in a landfill or our oceans. So in 2022, we ditched all of our plastic and focused our efforts on fighting the beauty industry’s massive plastic waste problem.

-Ericka Rodriguez Founder & CEO